The business of sports is limitless, when it’s paired with creativity… and we are as passionate about our craft as our clients are about theirs. From Olympic Champions, to World Champions, NBA Champions and everything in-between, our commitment to our clients is to work as hard as they do at being the best. With over 16 years of experience, we pride ourselves on our reputation and track record of proven success.
JL Management, a full-service sports marketing and management agency, specializes in the representation of Olympic and Paralympic athletes, Professional and NCAA (NIL) athletes, athlete marketing and management, contract negotiation, sponsorship, endorsement and strategic partnership development, talent branding, engagement opportunities, media relations, TV, publishing, licensing and consulting for athletes and corporate brands.
A boutique agency, JLM provides unparalleled individual attention and a personalized approach to support our clients at every level. We work tirelessly to advocate for the best interest of our clients- on and off the “field” of play, during and after their careers.
To us, sports aren’t just a hobby… They’re the medal-winning, record-breaking and history-making feats that have the power to unite, inspire and empower the world.
It’s a beautiful thing when a career and a passion come together, and I’m fortunate to be able to experience that- and work with some of the greatest athletes & people in the world- every single day.
They say if you love what you do, you’ll never work a day in your life.
I don’t know who they’re kidding about the not being “work” part, but I truly do love what I do.
My career is a constant, incredible whirlwind filled with more emotion, pride, work, curve balls, excitement and irreplaceable moments than I ever imagined.
It’s being a part of their unique journeys from ordinary to extraordinary, the medal-winning, record-breaking and history-making feats, the look in their eyes when they accomplish their goals and dreams, the unwavering determination, strength and perseverance I’ve witnessed, how they inspire everyone around them
(myself included), showing the world how remarkable these athletes and people are, and the wonderful families I’ve become a part of...
It’s the moments of beaming with unbelievable pride, the amazing and the not so amazing, the ups and downs, the endless hard work, sacrifices, accomplishments, creativity, never giving up, wild enthusiasm, making the seemingly-impossible possible, late nights, early mornings, sub-zero temperatures, laughing hysterically, worrying like crazy, the shenanigans, the “OMG moments,” an entire chapter full of “things I never thought I’d do or say in my career” (wow, was I wrong!), and working harder and sleeping less than I ever knew I could... It’s all of it.
And it’s all worth it.
I wouldn’t trade what I do for anything.
- Jesse Lichtenberg
Jessica Lichtenberg - President & CEO
(March 2020) - Sports Publicity: A Practical Approach (3rd Edition)" by Joe Favorito - Article "Storytelling for Sports Business" along with additional contributions published in leading sports business textbook (p. 47-48; p. 333-335)
(July 2017) - Blog Talk Radio: "The CUSP Show" (Columbia University) /